Why Outdoor

• 9 out of 10 adults drive
• Outdoor advertising allows for continuous exposure 24 hours a day, 365 days a year. Other mediums can be thrown away, tuned out or turned off.
• Outdoor offers the lowest cost per thousand impressions compared to other traditional media.
• Two thirds of all car trips are made alone. This makes billboards one of the driver’s sole companions.
• The average consumer processes information after a minimum of 3 exposures.

• The higher the frequency of contact, the greater the impact your message makes. 

Arbitron Outdoor Study:
Arbitron Outdoor Study: White Paper